THE MEDIA NANNY
We are a boutique PR and entertainment agency operating on a global scale
Based in Amsterdam and Riyadh, we utilise our extensive insights and expertise to run international PR campaigns, create brand activations and optimise events. We are creative consultants for key players in the entertainment and lifestyle industries.
From artists, personalities, and athletes, to events, venues, hospitality, and brands, our high-profile client roster speaks for itself. Our exceptional media relationships with both national and international media set us apart as our clients enjoy a boutique service with a global reach.
WHO WE ARE
Meet The Team
WHAT WE DO
Global PR
In a world with an ever-evolving media landscape that’s brimming with aggressive advertising campaigns, we believe that PR gives you the best opportunity to make noise in an authentic way and rise above the clutter.
We have the insight, relationships, expertise, and know-how to spread our clients’ stories in the most unique ways across media like TV, print, online, podcasts, and social media, while keeping our finger on the pulse for new trends including influencers, streaming platforms, speaking engagements, and awards.
From international campaigns to press trips and influencer marketing, launch events, crisis PR, media buying, and brand partnerships, we create and implement a tailor-made PR strategy to fit your needs.
Creative Consulting
With our industry-leading insight and experience, we’ll help you develop a stand-alone identity, perfect your storytelling and inspire all the right audiences so that you get your message across effectively.
We can advise on the most suitable collaborations and dream up unique concepts designed to make a big impact. We forge connections with brands and guide you through the important launch phase while maintaining close communications that lead to ongoing success.
Whether we’re striking strategic partnerships, or executing campaign activations and launches, we ensure you’re connected with the right people from our network to introduce your brand to a new audience of tastemakers while maintaining the relationship with your existing community.
Partnerships
We develop and execute creative strategies on a global level by finding the right brands, media, and creators for your needs and wishes, aiming for long-term relationships that ensure authenticity, credibility, and impact. Whether it’s identifying the perfect brand partner, securing a media collaboration, or building a creator ecosystem around your brand, we connect the dots and manage the relationship from introduction through to execution.
Artist & Industry Network
With over 15 years of relationships across the global music, entertainment, and hospitality industries, we can help open doors. From artist teams and booking agencies to festival programmers, brand partners, and creative directors, our network is one of our most valuable assets and we put it to work for our clients. Whether facilitating introductions to artists, connecting venues with the right booking infrastructure, or brokering relationships with key industry players, we act as a bridge between our clients and the people who matter most in their world.
Projects & Events
We want to be by your side to help make your event or project become a reality. Our Nannies will suggest exciting opportunities, provide cutting edge insight at every stage, and ensure you stand out from the crowd in all the right ways. From launch events and brand activations to large-scale festival productions and intimate cultural moments, we bring the experience and connections to make it happen.
Influencers, Creators & Social Media
We manage strategic influencer and creator campaigns around events, product launches, global campaigns, and more. From sourcing and contracting creators, to shaping briefs and overseeing execution, we handle the full process, selecting the right storytelling formats and the right voices so brands are integrated credibly and authentically within the communities that matter most.
Alongside our creator work, we run social campaigns across a network of music and lifestyle communities on Instagram, TikTok, YouTube and Facebook, the pages where fans discover new tracks, follow festival season and share the moments they missed. We match each campaign to the right genre, territory and audience, shape the content so it sits naturally in the feed, and handle captions, tags and links. Every campaign closes with a full report on reach and engagement.
Radio Plugging & Playlisting
Getting a record heard still depends on the people who decide what gets played. We work with radio producers, presenters and DJs, and with curators of independent Spotify playlists, to place new releases in front of the right listeners. Each plan is built around the track, its genre and its key territories, and timed to support the wider release. From single launches to album cycles, we pitch, follow up and report back, so airplay and streaming move in step with the press and social activity around them.