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ID&T

Brands

ID&T started in 1992 with a grassroot party, created by electronic dance music devotees who yearned for a new experience. We are famous for launching ground breaking concepts, such as Sensation, which made the world dance in white and are co-founder of Tomorrowland, which is the biggest festival in the world.

During their existence a number of brands, Q-dance, b2s, Awakenings, Air and Art of Dance, were added to the company, making sure fans in every subgenre within the electronic music world are well catered for. The world’s biggest electronic music festivals, such as Defqon.1 Weekend Festival, Mysteryland, Awakenings, Sensation, Decibel Outdoor, Thunderdome, Qlimax, Welcome to the Future, Amsterdam Open Air and Milkshake, are part of their brand portfolio.
They were the first to bring dance music to the masses, and their example has been leading the industry ever since. ID&T’s passion and devotion to the overall festival experience is what continues to keep them at the forefront of the electronic music world. They aim to engage, amaze and captivate audiences through ever-evolving ideas, creating goosebumps all the way. Three decades of building ID&T have resulted in a tight execution machine, recognized worldwide for its leadership and quality in logistics and show.
As dance music styles shift and public tastes change, they consistently try to place themselves ahead of the curve by carefully curating new concepts and events that focus on music, art & culture and sustainability. They invest in tomorrow’s heroes today, turning rough diamonds into shiny brilliants.
ID&T is always thriving to create larger-than-life-experiences and tell stories that stick, igniting sparks of imagination in both fans and partners worldwide. For this reason, every year, approximately 1.5 million visitors traveling from all around the world attend their renowned festivals to celebrate life.