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Porsche

Brands

The history of the renowned Porsche brand can almost be read like a family novel. Confusingly, three main characters have identical names. The grandfather is Professor Ferdinand Porsche, who also baptized his son Ferdinand but, for the sake of convenience, called him Ferry. This Ferry also had sons, of which he baptized the eldest Ferdinand. This Ferdinand the Third is referred to in the walk as “Butzi”. Founder Ferdinand Porsche already presented his first car at the age of 25: the electrically powered Lohner. Porsche then worked for many years for various car brands and in 1931 the eldest Ferdinand saw his chance to start his own production company: Dr. Ing. h.c. F. Porsche GmbH, Konstruktionen und Beratungen für Motern, Fahrzeug, Luftfahrzeug, and Wasserfahrzeugbau. The company had a rough start – the 1930s crisis was felt – but large orders from major car manufacturers quickly brought in money. Porsche made a name for itself with thorough technical solutions. By this time Ferry Porsche had become fully active in the company and under his leadership Porsche achieved the first successes in motorsport, including Formula 1. That laid the foundation for what would eventually become the core business of Porsche: building reliable sports cars. Starting with the 356, which would later be succeeded by the 911 that has been successful to this day.

The Netherlands is known as the first country to which Porsches were exported; on August 8th 1949, the contract was signed between Porsche and Pon’s Automobielhandel, making Pon the very first Porsche importer in the world. Pon’s owner, Ben Pon, brought the first 356’s to the country and many more Porsches would follow. In total, over 21,700 Porsches have been registered on Dutch registration in sixty years. Initially they were sold through existing Volkswagen dealers, but as Porsche started to grow, Pon decided it was time to appoint independent dealers. In the 1960s a network of twelve official Porsche dealers was set up. They supplied, among others, the National Police, because the General Traffic Service took the first official police Porsche (a modified 356) into use in 1961. That was the start of a long-term cooperation, because the traffic police would continue to patrol with Porsches until the 1990s.

Continuing the family novel, Ferry Porsche’s son “Butzi” turned out to be an excellent draftsman. He sketched the still inimitable lines of what would become the most successful Porsche of all time: the 911. That first Porsche with a six-cylinder boxer engine debuted in 1963 as 901, was renamed 911 in ’64 and still remains in production. With the 911, Porsche soon got used to six-digit annual production numbers. This would remain the case to this day.

Over the years the Dutch Porsche organisation grew with the success of the 911 and with seven models today, Porsche has a distribution program that is wider than ever. The 911 is the basis, which clearly demonstrates its iconic status in a large number of versions. In addition, there are the 718 Boxster and Cayman and Porsche also brings a number of four-door models: the Panamera, Cayenne and Macan. Adding their first fully electric Porsche; the Taycan, in 2019. Though all having their own unique touch, all Porsche models have one big similarity; they are the most sporty in their segment.