As the Plastic Soup Foundation’s newest ambassador, Oliver Heldens has already made a remarkable contribution to reducing ocean pollution. In one month alone, the pair has raised over 10 000 euros through the sale of the new “MBRC the Ocean bracelet”.
Plastic Soup Foundation has a clear mission: ‘No plastic waste in our water’. The “MBRC the Ocean bracelet” is made from recycled plastic debris, such a fishing ropes and other waste material which has been transformed into regenerated nylon.
Endorsed by Oliver, the bracelet has been worn by thousands of supporters across the world. The decision to partner with the initiative, stems from Oliver’s respect for the environment. Besides building a compelling music repertoire, Oliver has a special place in his heart for the ocean.
“The sea is like a song, I like to keep it beautiful till the end. Join me and make our oceans beautiful again. That’s why I am a proud ambassador for Plastic Soup Foundation, one of the great initiatives fighting for a cleaner ocean”, said Oliver.
Maria Westerbos, Director & Founder of the Plastic Soup Foundation said, “We are very proud that Oliver Heldens is now part of Plastic Soup Foundation’s ambassadors. We think that collaborating with an artist like him and his audience will help us make a difference. We hope to see more artists and musicians join us in this fight!”
About Oliver Heldens:
A young Dutch star who stands out from the crowd with his own distinctive sound, counting No. 1 hits and over 1 billion cumulative streams to his name. As well as being one of the most talented producers in the game, he’s also officially one of the world’s favourite house DJ. Landing at #13 in the 2017 DJ Mag Top 100. His relentless tour schedule continues to place him at the epicentres of the global DJ circuit and keep him spreading his eclectic, high-octane sound to hundreds of thousands of clubbers throughout the year.
About MBRC the ocean:
MBRC the ocean is a new fashion brand. It is their philosophy that it is time to change the way we think and act. The brand donates more than 30% of its total revenues to their partner Plastic Soup Foundation. MBRC the ocean was introduced on the 24th of June 2018 during the Volvo Ocean Race in The Hague. In only one month of operation, MBRC has already donated €10,000 to Plastic Soup Foundation, with the goal to raise over € 500,000 by the end of 2019.
About Plastic Soup Foundation:
Plastic Soup Foundation wants to call a halt to the increasing pollution of the ocean by plastic both nationally and internationally. Since 2011, the organization has approached the problem by focusing on stopping the sources of plastic pollution using smart and witty campaigns. The largest and best-known campaign of the Plastic Soup Foundation is ‘Beat the Microbead’. With this, the foundation wants cosmetic brands to stop adding microplastics in their products worldwide. Up until now, 99 NGOs from 44 countries participate and the campaign has resulted in a ban on microbeads in many countries in the world. Plastic Soup Foundation is also tackling other sources of plastic pollution, such as single-use plastics and microfibers from synthetic clothes.
According to the international press, the organization is now ‘One of the leading advocacy groups to tackle plastic pollution.’
By joining forces with MBRC the Ocean, Plastic Soup Foundation wants to reach a broader and more diverse audience.