The ID&T Group has announced today that it signed a partnership agreement with Superstruct Entertainment. Superstruct is a leading live entertainment organisation, which operates on a global scale. Superstruct’s portfolio includes a variety of major A-brand festivals and brands, such as Sziget, Elrow, Parookaville, Wacken Open Air, Boardmasters, Sonar and the Dutch festival Zwarte Cross. With events such as Mysteryland, Thunderdome, Defqon.1, Awakenings, and Milkshake, the ID&T Group attracts more than one million visitors a year from all over the world. The organisation is the mother company of organisations such as Q-dance, ID&T Events, B2S, Monumental (Awakenings), Art of Dance, Platinum Agency, and Headliner Entertainment.
The partnership provides both parties with the opportunity to tap into an extensive global network of leading festival brands and to strengthen their market position. Both ID&T and Superstruct see great opportunities in sharing knowledge and creating synergies between the companies to further improve the fan experience at their festivals.
Ritty van Straalen, CEO of the ID&T Group: “ID&T will celebrate its 30th anniversary in 2022. This partnership is an important strategic step in the development of our company, which we already embarked upon in 2019, pre-covid, and was ultimately delayed by 1.5 years. The past 19 months have been very tough for us and the entire event industry, but we are excited to see that Superstruct has been able to look through the current environment, recognizing the combined potential of these two world-class companies. The international live events industry is increasingly consolidating and Superstruct has developed itself into a high quality, market leading powerhouse in our industry. We are happy to be part of such an experienced group and strongly believe we can reinforce each other in many ways.”
Roderik Schlösser, CEO of Superstruct Entertainment: “We are proud to welcome ID&T to the Superstruct family. The company is an absolute pioneer and leader in the live entertainment industry and is globally renowned for its high-quality productions, creativity, and differentiated capabilities to engage with its fans. We are excited to work alongside their talented team.”
James Barton, Chairman of Superstruct Entertainment: “We are very excited to join forces with ID&T, a business that I have long admired. Our partnership with ID&T is a very significant milestone for Superstruct and reflects our deep conviction in the value of experience focused live music festivals and our excitement about the significant joint growth opportunities that lie ahead as live events return.”
The founders and senior management of the ID&T Group will become shareholders in Superstruct Entertainment and will continue to be involved, securing the company’s knowhow and unique culture. Financial terms of the partnership will not be disclosed.
ID&T was founded in 1992 and organizes approximately 80 events a year. The ID&T group includes the companies B2S, ID&T Events, Q-dance, Monumental (Awakenings), Air Events, Art of Dance, and VD Events and events such as Mysteryland, Amsterdam Open Air, Milkshake, Vunzige Deuntjes, Thunderdome, Defqon.1 Weekend Festival, Awakenings, Decibel Outdoor, and Masters of Hardcore. Their events attract more than one million visitors a year. The ID&T group also encompasses Platinum Agency and Most Wanted DJ, two of the world’s largest hard dance booking agencies, as well as management agency Headliner Entertainment.About Superstruct Entertainment
Superstruct Entertainment is a leading live entertainment platform which owns and operates major festivals and global live events brands, such as Sziget, Elrow, Sonar, Lost Village, Parookaville, Flow, Øya, Northside, Wacken Open Air, Zwarte Cross and various others. Superstruct Entertainment is backed by Providence Equity Partners, a premier private equity firm that specializes in the media, communications, entertainment, software, and services industries.