July 2 2020

Heineken® and F1® host official season opener ahead of first race of the season with a virtual performance from Oliver Heldens and a world’s first F1® drive in experience

Heineken® entertains fans on Saturday 4th with a live streamed performance from globally-acclaimed DJ/producer Oliver Heldens and creates a Heineken® 0.0 drive-in Grand Prix viewing experience in Amsterdam on Sunday 5th.

Ahead of the first Grand Prix of the revised 2020 F1® season in Austria on Sunday5th July, official partner Heineken® will host a season opening virtual party with globally renowned DJ Oliver Heldens in the Netherlands, the home of Heineken®.

Oliver is set to deliver a special performance for F1® fans, showcasing his legendary musical catalogue and much more. Oliver’s performance will be livestreamed across F1®, Aston Martin Red Bull Racing, Heineken® and Oliver Heldens social channels from 20:30 CEST on Saturday. Providing an opportunity for fans around the world to come together virtually and #SocialiseResponsibly, despite the various Covid-19 lockdown arrangements across the globe.

“It’s a huge honour to perform at the official season opening of F1. Sport and music have a lot of synergies and both have the power to connect people and fans in a special way. I’m excited for the season and glad we’re able to find safe ways to come together during this time,” Oliver Heldens.

The performance on Saturday will then be followed by a Heineken® 0.0 #NowYouCan Drive-In viewing experience on Sunday, at the Circuit Zandvoort, which offers one hundred fans and hospital workers in the Netherlands the chance to enjoy the return of F1® in a socially-distanced environment, whilst enjoying an ice-cold Heineken® 0.0.

Hans Erik Tuijt – Director Global Heineken Sponsorships commented: “With sport gradually returning, and the first F1  race almost upon us, we wanted to help fanscelebrate and socialise responsibly in a really fun and engaging way over a Heineken and to bring a bit of the Dutch Orange Army to the world too.”

See links here for where to watch the show live:
Heineken®: Youtube
F1®: YoutubeAston
Martin Redbull Racing: social channels
Oliver Heldens: YoutubeF1 Tracks:
Oliver Heldens is also taking over F1 Tracks, curating a playlist of his favourite tracks as part of a teaser to this weekend’s live-streamed show.F1Tracksunites both music and sport,providinga dynamic platform for fans, which brings the two together. Oliver’s F1 Tracks playlist can be found on:
Spotify: https://spoti.fi/38f2nYy
Apple: https://apple.co/2ZofiU4
Deezer: https://bit.ly/2BqLrCe
Oliver Heldens