August 19 2021

Ask Us Anything | Lonneke de Boer

We are back with a brand new ‘Ask Us Anything’! This week our Senior PR Manager Lonneke has answered all of your burning questions! Lonneke has experience in (corporate) PR and influencer marketing, for brands such as Magnum and Lipton, and is here to help build our brands to the next level. She is honest, goal-oriented and a go-getter that puts endless energy into her work. Lonneke loves cooking and eating (lots of) cheese.  

Keep on reading to find out about Lonneke’s biggest achievement so far and alternative job if she was not working in PR at The Media Nanny. 

How did you get into PR?
I did multiple internships during my Communication Science study and one internship was at a communication agency and I really liked it. When I graduated from university, I had the chance to work at a PR agency in Amsterdam and from that moment my love for PR kept growing, especially for brands working in the FMCG (fast-moving consumer goods) industry.

What is your dream brand or client to work with?
I really love working for brands in different industries and have already worked for lots of cool brands and corporates, but I still would love to work together with Disney and spread their magic with PR.

What has been your biggest achievement so far?
Hard one – the last years have been different in terms of PR work. I really loved organizing physical press events for journalists and influencers but due to corona unfortunately we did not have the chance to get together – but a big achievement at The Media Nanny from the past months is the celebration of the 10th anniversary of Filling Pieces. We locked in lots of media interviews with their founder Guillaume Chin to create awareness around their documentary filmed for their anniversary. I really love the brand not only because of their amazing pieces but also because of the brands’ mission: bridging a gap between different worlds and cultures.

What work would you be doing if you were not a PR Manager for TMN? 
I really love cooking and baking and, in the weekend, my favorite activity is to host dinner parties for my friends – so if I ever leave the PR industry, I will consider opening my own bed and breakfast on a pictureperfect farm in Italy. 

What concert/act do you want to visit first when possible?  
A few years ago, I visited a concert of The Weekend and I LOVED it. Really would love to see him performing his new album in Amsterdam.

What is the best advice you ever received?
Be true to yourself and live your own life instead of pleasing other people. I have seen people losing themselves because they could not handle the pressure. In this industry, it is important to set your own boundaries and know when to say no’. People are always trying to push you – so it is important to be strict about this to keep yourself happy.


AskUsAnything, Lonneke de Boer